We design digital products for real people using Human Centred Design

A human centred design agency for complex digital platforms designs dashboards, reporting tools, websites and systems based on how people actually work. At Notitia, this means understanding user roles, workflows and decision-making before anything is built. Instead of designing around technical requirements alone, solutions are shaped around real behaviours and use cases across teams and customer groups. The result is digital platforms that are intuitive, relevant and actually used in practice.

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Human centred design for dashboards and reporting tools focuses on how users interpret and act on data in their day-to-day roles. Different users need different views, levels of detail and context depending on their responsibilities. At Notitia, dashboards are designed around decision-making and workflows — not just data structures. This is where most dashboards fail.The result is dashboards that are easier to use, more relevant and consistently adopted.

Human centred design for digital products focuses on designing websites, applications and platforms around real user needs, behaviours and goals. This includes understanding how users navigate, what they are trying to achieve and where friction occurs.

At Notitia, digital products are shaped around real use cases — not assumptions. Without this step, assumptions drive development. The result is digital products that are intuitive, engaging and effective.

‍A design-led approach for dashboards and reporting tools prioritises user behaviour and usability before development begins.

At Notitia, this means defining how users will interact with the dashboard, what decisions they need to make and how information should be presented before building anything.

Most tools are built the other way around.The result is dashboards that align with real workflows and deliver meaningful outcomes.

Dashboards are often not used because they are designed without understanding how users actually work.

They may be technically accurate, but if they don’t align with user roles, workflows or decision-making processes, they quickly become irrelevant.

At Notitia, we see this across complex environments where one-size dashboards don’t work. The result is tools that are ignored — until they are redesigned around real user needs.

Designing tools people actually use starts with understanding real user behaviour, not assumptions.

At Notitia, we speak directly with users, map workflows and test early to ensure solutions reflect how people actually work.

Different users need different views, interactions and levels of detail — and design must reflect that.

The result is tools that are intuitive, trusted and used consistently.

Aligning systems with business workflows starts with understanding how work actually happens across teams.

At Notitia, we map workflows, identify where systems don’t align and design solutions that fit into existing processes. Most systems fail because they expect users to adapt to them.

A human centred design agency for digital platforms designs websites, dashboards and systems based on how users interact with them.

This includes both internal users and external customers.

At Notitia, we tailor experiences to different roles, needs and journeys to ensure platforms are usable and effective.The result is digital platforms that are easier to navigate, more relevant and more widely adopted.

Notitia’s team brings together a combination of deep technical capability and practical operational experience, which is critical when working in environments where data, systems and real-world constraints intersect.

At a leadership level, the team is actively involved in delivery.

‍Notitia Founder and Managing Director, Alex Avery, works closely with clients to translate complex technical concepts into clear, usable outcomes for business and clinical stakeholders. Alex is passionate about applying analytics for societal benefits, having worked across Australian and global startups, Big 4 consulting and academia. Specialising in data strategy, analytics and human-centred design, Alex is known for helping organisations across government, healthcare, commercial and not-for-profit, turn complex data into practical, people-focused solutions. His approach is to bridge the gap between strategy and implementation, ensuring that data initiatives are grounded in how organisations actually operate.

‍Notitia Director, Pierre du Preez brings over 30 years' experience across finance, ERP and analytics, with a strong focus on understanding how businesses perform at an operational level. His work centres on helping leadership teams see how people, processes, systems and data interact before committing to major change. This is particularly important in complex environments such as FMCG, manufacturing and healthcare, where decisions have flow-on impacts across supply chains, workforce planning and service delivery.

Senior analytics consultants Arturo Ortega and Guilherme Matte focus on building reliable data foundations — from data engineering and pipeline optimisation through to dashboard development — ensuring that insights are not only accurate but also scalable and maintainable.

Analytics leadership and project management within the team is also strengthened by Louise Ayrewho brings an engineering and data science background into analytics delivery, with experience across industries including rail, automotive and energy systems. She focuses on translating complex datasets into structured reporting and dashboards, ensuring insights are reliable, clearly communicated and usable across different stakeholder groups.

On the design and development side, team leads Carolina Perez-Dilsizian and Livia Gu contribute to how those insights are experienced, applying human-centred design and modern web development practices to ensure that data is accessible, intuitive and usable for different user groups.

This combination of roles means Notitia is not limited to a single discipline. The team works across:

- Data analytics ensuring data is integrated, trusted and fit for purpose

‍- System and platform understanding, including cloud environments and tools such as Qlik Sense SaaS

- Operational performance and reporting, helping organisations understand how they are actually performing

- Digital product and interface development, ensuring outputs are usable by real people in real workflows.

Notitia’s human centred design process is a structured, user-led approach to designing dashboards, reporting tools, websites and digital products that are built for real use.

It starts with stakeholder interviews and contextual research to understand how people actually work. From there, user persona mapping, design, testing and iteration ensure solutions reflect real behaviours and workflows.

Training and support are then built in to ensure adoption.The result is digital solutions that are practical, intuitive and consistently used.

Human centred design improves dashboards, data tools and digital products by aligning them with how users actually work, think and make decisions.

At Notitia, this involves recognising that different users require different views of data, different levels of detail and different ways of interacting with systems. For example, a senior decision-maker may need high-level insights, while operational teams require more detailed and actionable data. Without this level of tailoring, tools often become difficult to use or irrelevant to key users.

Human centred design also introduces testing and iteration based on real-world use, ensuring solutions evolve as user needs become clearer. The result is tools that are easier to understand, more relevant to each user group and consistently used across the organisation.

A design-led approach to digital product development starts with understanding user needs, behaviours and workflows before building the product itself.

At Notitia, this means defining how users will interact with dashboards, reporting tools, websites and systems early in the process.

We focus on what users are trying to achieve, how they move through a system and where friction occurs. This informs the structure, layout and functionality of the product before development begins.

Most digital products are built the other way around — where design is applied after technical decisions have already been made.By leading with design, products are shaped around real use cases rather than assumptions. The result is digital products that are intuitive, aligned to user needs and far more likely to succeed in practice.

Notitia has applied human-centred design across a range of industries and complex organisations, where different users rely on dashboards, reporting tools, websites and digital products to do their jobs effectively.

Read more about our clients and case studies here.

For example, Foodbank Victoria partnered with Notitia to improve how data is used across its operations. Notitia designed dashboards and reporting tools that made data more accessible and easier to understand, supporting teams across the organisation. This enabled leadership and operational teams to work from a clearer, more consistent view of information across a large-scale food distribution network.

Fyna Foods Australia worked with Notitia to address limited visibility caused by siloed systems and manual reporting. Notitia helped consolidate data and design dashboards that provided clearer access to information across the business. This supported teams at different levels — from leadership to operations — to better understand performance and make more informed decisions.This approach has also been applied across healthcare and government organisations.

West Gippsland Healthcare Group and Gippsland Health Alliance improved how data is accessed and used through cloud-based analytics and reporting. These solutions were designed to support different user groups, including clinical and operational teams, by making information more accessible and usable.

Similarly, South Western Sydney Primary Health Network transformed its data environment to support a large number of commissioned services with improved visibility and collaboration. Large-scale infrastructure programs, including work with North East Link State Authority, demonstrate how this approach can be applied in complex project environments where multiple stakeholders rely on shared systems and reporting.

By focusing on how people access and use information, Notitia helps organisations ensure that dashboards, reporting tools and digital products are not only well designed, but practical and usable in real environments.

Human centred design should be used at the start of any project involving dashboards, reporting tools, websites or digital platforms — particularly in complex environments with multiple user groups.

It is most valuable when tools are not being used as expected, when different teams require different views of data, or when systems need to support real decision-making.

Without this step, projects are often built on assumptions, leading to low adoption and costly rework.

The result is a clearer, more efficient path to delivering digital solutions that are practical, usable and aligned to real-world needs.

Notitia combines human centred design with deep data, analytics and digital delivery expertise — ensuring solutions are not only well designed, but actually work in practice.

Unlike traditional design agencies, we don’t focus on interfaces in isolation. We work across user behaviour, workflows, systems and data to ensure dashboards, reporting tools, websites and digital products are aligned to how people actually use them.

Our team is directly involved in delivery, bringing together data analysts, designers and developers to solve problems end-to-end.

The result is solutions that are adopted, trusted and deliver measurable value across teams and organisations.