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ARN NEWS: MSPs: The better part of customer AI adoption is caution and strategy

Our Managing Director Alex Avery recently spoke with ARN about the pressure MSPs are facing in today’s AI hype cycle.

June 13, 2025

Alex Avery Notitia Managing Director speaking on a stage in front of a microphone

Featured in ARN: Why AI Readiness Matters — and What to Do Next

AI Readiness Over AI Rush

Notitia Managing Director, Alex Avery was today featured in an article by ARN's Lilia Guan, alongside Pat Devlin (ITAaaS) and Peter Stanski (V2 Digital), discussing one of the most pressing challenges in tech right now — the "real risks and responsibilities facing MSPs during the AI hype cycle".

🔗 Read the full article here: MSPs: The better part of customer AI adoption is caution and strategy

Notitia Managing Director Alex Avery speak to ARN
In the news: Notitia Managing Director Alex Avery speaks to ARN

From tools to trust: What’s going wrong

As organisations scramble to adopt AI tools, the market has seen an influx of plug-and-play solutions that promise intelligence, efficiency, and speed. But the reality for many Managed Service Providers (MSPs) — and the businesses they support — is far more complex.

In the article, Alex points out that "MSPs are often the first to feel the fallout" when AI projects go wrong.

“They cop it, like the people on the help desk are going to cop it,” Alex says.

"That’s a rubbish position to be in as an MSP. You didn’t sign up for that.”

These challenges are not due to the technology itself, but a "disconnect between business needs, vendor pressure, and AI maturity". Too often, tools are implemented without proper governance, explainability, or understanding of the data environment they’re being dropped into.

Why AI readiness needs a rethink

Alex’s perspective reflects what we’re seeing across the board at Notitia.

Organisations want to innovate — but what’s missing is a structured, practical, and human-centred approach to AI. The fix isn’t just better tools — it’s better foundations:

✔️ Clear business goals
✔️ A trusted data layer
✔️ Human-in-the-loop decision-making
✔️ Transparent, repeatable processes
✔️ A culture that values explainability over automation hype

Our Role: Bridging strategy, people and platforms

We often partner with MSPs, vendors, and internal teams to ensure AI projects are built on solid ground. Our job is to translate ambition into something that’s technically sound, business-aligned, and genuinely useful — whether that’s through advisory, implementation, or ongoing support.

We’re technology partners — not tool pushers. That distinction matters now more than ever.

Want to talk AI Readiness?

If you're navigating AI in your organisation and want to make sure you're asking the right questions — let’s chat.

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