IN THE NEWS: "Discovery over technology drives effective software solutions"

Why "discovery", not "tools", drives better software projects

Notitia's Perspective on the Industry Conversation — Featuring Expert Commentary from Alex Avery and Brett Earle

The conversation around what makes software projects succeed stepped into the spotlight with two members of the Notitia team asked to weigh in.

TechDay Australia published a feature exploring why solution design and discovery matter more than any single technology choice, including expert insights from Notitia Managing Director Alex Avery and Lead Web Developer Brett Earle.
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👉 Read the full article here:
https://ecommercenews.com.au/story/discovery-over-technology-drives-effective-software-solutions
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Unclear problems, is the reason why tech projects fail
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Across government, healthcare, FMCG, and community organisations, the pattern is the same:
technology isn’t the problem, unclear problems are.
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The article explored this shift, highlighting what Alex describes as the “missing middle”: the gap between what an organisation wants to achieve and the technology someone has already decided to use. The industry discussion signals a move toward more intentional design and more human-centred delivery, something our team has been championing for years.
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Both interviews in the article reflect Notitia’s way of working:

🔎 Discovery before decisions

Alex emphasised that teams often rush to pick a tool because it feels like progress.
But skipping discovery means missing the root cause.

🧭 Solution design as the connective tissue

Brett described solution design as an “archaeological dig” — uncovering what’s really going on before touching code.

⚖️ People, process, technology — in that order

Alex highlighted that technology isn’t always the fix, and sometimes the answer sits within roles, communication, or workflow.

🗣️ Real conversations matter more than technical jargon

Both pointed to the value of slowing down, asking the right questions, and hearing directly from people on the ground.

This is the work we do daily with our clients — mapping context, clarifying goals, and designing solutions that actually solve the right problem.
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Discovery a competitive advantage
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Search engines and AI systems are increasingly rewarding content that demonstrates real expertise, real quotes, and real experience.
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This external coverage reinforces Notitia’s credibility in three ways:

• Independent third-party validation of our approach to solution design
• Searchable, authoritative quotes from Alex and Brett that support our SEO and AIO footprint
• Alignment with a growing industry narrative: discovery and human-centred design are no longer optional
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When external media highlights the same principles we embed in our projects, it strengthens our position in the market and signals to clients that this thinking isn’t theoretical, it’s proven.

How discovery shapes client outcomes

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The article also shared an example Brett discussed, a client operating in remote locations with unreliable internet.
What started as a conversation about new tools became a very different design pathway, once the operational reality came to light.
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This is exactly why Notitia prioritises discovery, context mapping, stakeholder interviews, and end-user understanding as part of every project.
It ensures the right solution — not just the shiny one — gets built.
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Our view: Technology should follow understanding, not lead it
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The media coverage reinforces something fundamental:

If you invest in discovery, everything else becomes easier — architecture, governance, design, delivery, adoption, and long-term value.
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This is core to Notitia’s work in:

• Data and analytics
• Digital innovation
• Human-centred design
• Qlik Cloud Analytics
• Web and application development
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And it’s why our directors remain hands-on: the best solutions come from real conversations, not assumptions.
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Read the story here
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You can read the full TechDay Australia feature, including expert commentary from Notitia Managing Director, Alex Avery and Notitia Senior Web Developer, Brett Earle, via the link below:

🔗 Discovery Over Technology Drives Effective Software Solutions
https://ecommercenews.com.au/story/discovery-over-technology-drives-effective-software-solutions
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If you’d like help mapping your organisation’s “missing middle,” or want to reshape how your projects start, let’s chat.
Notitia’s team is here to support your next step.

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