Want a partner who sees the whole picture? | Why Qlik chooses strategic partners like Notitia
Notitia Managing Director Alex Avery: Why Qlik trusts Notitia for more than just technology
Alex Avery featured in ARN for our strategic, human-first approach to data and digital transformation
When Qlik Field CTO Charlie Farah was asked what sets great service partners apart, his answer wasn’t technical — it was strategic.
“It has to be outcome-based and not just about making a software sale and then walking away — we hate that kind of mentality.”
In a recent ARN article exploring Qlik’s approach to partnerships, Notitia was spotlighted as an example of a consultancy doing things differently — moving beyond reports and dashboards into problem-solving, strategic thinking, and practical, long-term value.
We don’t just build the thing. We help shape what you should build.
Qlik’s customers, Farah said, are no longer just asking for visualisations. They’re coming with complex challenges — cloud migration, governance, reporting, workforce planning — and they need trusted advice to move forward with confidence.
That’s where partners like Notitia come in.
“That’s where I think [Notitia] have done a great job,” Farah said. “They’ve built that business know-how, so they can have deeper conversations with customers… it’s no longer just, ‘Engage us to build something.’ It’s also, ‘Let us help shape what you should build.’”
What Notitia Managing Director Alex Avery sees behind the scenes
Notitia’s Managing Director, Alex Avery, says this shift away from product-first thinking has been a long time coming.
“The days of people just pushing product are going away,” he told ARN. “And that’s a really good thing.”
Instead of chasing shiny new tech, more organisations are asking:
- What are we trying to solve?
- Who is this really for?
- Will this actually deliver a return?
That’s where Notitia’s approach stands out. We help clients define the right problem first — then co-design solutions that are practical, owned internally, and built to deliver real outcomes.
It’s not just about AI or the latest technology. It’s about clarity.
Many senior leaders today are being sold software without fully understanding what it does — or whether it fits.
That’s where external support makes a difference. Not to “sell in” a system — but to offer a fresh, grounded view. To be the trusted voice in the room, translating the noise into something meaningful.
And that applies whether you’re:
- Redesigning your reporting workflows
- Cleaning up legacy systems
- Moving to cloud infrastructure
- Training teams in data literacy
- Creating a digital tool or dashboard
- Or revisiting your entire data strategy
Slow things down — and do it right
According to Avery, the risk lies in moving fast on tech before fully understooding the problem. That leads to expensive pilots, shelfware, and fractured systems that don’t quite fit together.
“Really take the time to understand the business problem… and don’t approach it immediately from a technology perspective,” he said.
“Forget about the technology for a moment. Only once you fully understand the problem should you start thinking about a solution — and that solution might happen to involve technology.”
What we’re seeing from our clients
Notitia's work with public and private sector organisations that are often balancing large responsibilities, tight budgets, and legacy systems. They don’t have time for fluff. They need clarity, trust, and results.
Here’s what they’re asking for in 2025:
- “We want reporting we can trust — without spreadsheets.”
- “We’ve outgrown our tech stack and need help untangling it.”
- “We need dashboards and design them around the actual users.”
- “We’re onboarding to PHI and don’t have the internal resources.”
- “We want to improve how we use data, but we don’t want another consultant who just tells us what we already know.”
If that sounds familiar, we’re already on the same page.
Why this matters
This isn’t just about Notitia being in the news. It’s about the growing recognition — from vendors like Qlik, and publications like ARN — that the best results come from deeper partnerships, not one-off projects.
Whether we’re delivering dashboards, web tools, data strategy, or development support, we bring the same mindset:
- Empathy for your users
- Clarity on what matters
- A plan for solving the right problem
- And collaboration, from start to finish
That’s how we build things that last — and it’s why we’re proud to be recognised for it.
Want a technology partner who sees the whole picture?
Let’s talk. Whether it’s a dashboard, a digital tool, or your long-term strategy — we’re here to help you do it right. Get in touch to book an exploration call with our team.
