What Does a Digital Designer Do? | Notitia Digital Designers | User Persona Mapping | Human Centred Design | Design Led case studies
What do digital designers do?
TL;DR: A digital designer blends creativity, strategy, and technology to bring your digital product or platform to life. From websites to dashboards, apps to brand identity, the right designer ensures your solution is both functional and beautiful.
Why digital design matters more than ever
A skilled digital designer doesn’t just make things look good. They design with purpose — aligning your digital product with your audience’s needs, your business goals, and the latest technologies.
Whether you’re building a new web tool, overhauling your app, or launching an internal dashboard, digital designers can make or break your user experience.
At Notitia, digital design is embedded in everything we do. It’s how we ensure our solutions aren’t just technically sound — they’re easy to use, inclusive, and engaging.
What does a digital designer actually do?
Put simply, a digital designer designs for screens.
That includes:
- Website and app interfaces
- Dashboards and data visualisation tools
- Brand assets and visual identity for digital channels
- Wireframes, prototypes, and mock-ups
- Interactive components, animations, and user flows
- Accessibility and usability design
But design is more than aesthetics.
Notitia’s digital designers work across all project stages, from initial ideation, user persona mapping, audience research to final testing, to ensure digital experiences are seamless and purpose-built.
How a digital designer supports your next project
Good digital design is invisible. You only notice it when it’s missing — like when you can’t find the right button, or a page doesn’t work on your phone.
Here’s how a digital designer improves outcomes for your team and your users:
1. Clear, usable design
Our designers start with the user. Through co-design workshops, persona mapping, and wireframing, we ensure your solution is intuitive and accessible from day one.
Read more:
👉 Design meets data: Why UX/UI & human-centred design is key to results
👉 Digital Design: Insights from a Leading UI UX Designer
👉 Meet the team: Carolina Perez-Dilsizian
👉 Meet the team: Yuri Chae
2. Faster development time
With clearly defined designs and assets, developers can build faster and with fewer revisions — reducing time-to-launch and ongoing development costs.
3. Better decision-making
Design isn’t just for end users. Our digital designers also create internal dashboards and admin tools that help your team use data more effectively, supporting better decisions across your organisation.
What is human-centred design — and what will it achieve for your next dashboard, app or website?
Real people are the end-users. And that’s exactly who we design for.
Human Centred Design means we go beyond surface visuals to understand how people work, think, and interact — inside and outside your organisation. It’s not just about making things look nice (though that helps). It’s about making digital tools that are usable, inclusive, and built for real outcomes.
Our approach:
- Mapping user personas
- Digging into behaviours, pain points and assumptions
- Understanding how roles interact with each other, processes and tech
- Rapidly iterating, before any development kicks off
The result?
Dashboards, apps, portals, and websites that feel intuitive — backed by streamlined workflows, less training time, and better adoption.
Learn more in our article 👉 Human-centred design in data projects
Because when tech is built around real people, it drives real impact.
Why human-centred design matters
- Reduces friction — intuitive layouts help users complete tasks quickly and easily
- Builds trust — clear, accessible interfaces increase credibility and satisfaction
- Improves adoption — people are more likely to use tools that feel natural and helpful
- Saves time — less hand-holding and training required
- Supports equity — inclusive design makes it easier for everyone to participate
We’ve written more about this in our editorial for IT Brief Australia
👉 Human-centred design essential in software development
Real-world case studies: Design driving impact
Design isn’t just decoration — it’s a strategic tool that shapes how people experience and engage with digital services. Here are four examples where Notitia’s design-led approach delivered real results.
Bubup Wilam Aboriginal Child & Family Centre
A culturally safe, co-designed digital platform, developed with input from community members and staff. Our design team mapped real user journeys — from enrolment to daily communication — and delivered an accessible solution that works across devices.
👉 Read the Bubup Wilam case study
Foodbank Victoria
Dashboards that made a difference. Notitia's team designed mobile-friendly dashboards with clean visuals and intuitive filters, helping Foodbank cut food costs and improve delivery planning.
👉 Read the Foodbank Victoria case study
Department of Employment and Workplace Relations (DEWR)
An accessible, responsive web tool redesigned around user needs. Through human-centred design, we made it easier for jobseekers to connect with local employment providers via location-aware search.
👉 Read the DEWR case study
Notitia’s own website redesign
After auditing our old site, we applied everything we preach — clear structure, improved content discoverability, and a modern visual design. It’s now easier for clients to find what they need, fast.
👉 Read the Notitia website redesign case study
Digital Designers: Our role across projects
Design played a central role in delivering better outcomes across Notitia’s client projects:
- Bubup Wilam: We developed a culturally safe, co-designed platform with intuitive UX to support Aboriginal families and staff — improving access and reducing admin time.
- Foodbank Victoria: Our dashboard design made data more accessible and usable, supporting faster decision-making and better collaboration across teams.
- Department of Employment and Workplace Relations (DEWR): We created an accessible, mobile-friendly site that made it easier for users to connect with local employment services, with design features shaped by human-centred research.
- Notitia Website: We applied our own design principles to redesign the Notitia site, improving structure, readability, and overall usability to better reflect our services and expertise.
What’s the difference between a digital designer and a UI/UX designer?
UI/UX is a specialisation within digital design — focused specifically on interface and user experience.
A UI/UX designer ensures users can interact with your digital product smoothly and intuitively. A digital designer may work more broadly across visual content, branding, and digital experiences.
At Notitia, our designers often wear both hats. They’re fluent in UI/UX principles and digital design more broadly — helping you with everything from colour palettes and typography to accessibility and interaction design.
Want the full breakdown?
👉 Digital Design: Insights from a Leading UI UX Designer
Notitia’s approach to digital design
We’re not a design agency. We’re a data and technology consultancy that takes design seriously — because we’ve seen how much it impacts outcomes.
Our design services include:
- UI/UX design and prototyping
- Website and application design
- Dashboard and data visualisation design
- Human-centred design workshops
- Graphic design and branding for digital platforms
Learn more:
👉 Design meets data: Why UX/UI & human-centred design is key to results
So, should you hire a digital designer?
If your project involves any kind of digital interface — a website, app, tool, dashboard, or platform — yes.
Whether you're designing from scratch or improving what already exists, a digital designer ensures your solution is clear, usable, and effective. And when you work with Notitia, you also get strategic thinking, technical integration, and real-world impact.
Let’s design something better
Looking for a digital designer who can help you build something that works and looks good?
Whether you need a full project team or just design expertise, our team is here to help.
👉 Contact us to chat about your project👉 Or explore our case studies to see what we’ve already built
