How Notitia Approaches Leadership (Human First, Tech Second)

Technology succeeds when people can understand it, trust it, and use it.

December 2, 2025

Two hands shaking: People first, tech second

Why Australian organisations need clear, people-centred technology leadership

How Notitia Approaches Leadership (Human First, Tech Second)

TL;DR


Technology doesn’t succeed because it’s advanced. It succeeds when people can understand it, trust it, and use it. Notitia’s directors combine deep technical capability with practical, human insight, translating complex data, governance and AI shifts into clear, grounded direction for Australian organisations. This pillar houses our clearest thinking: practical intelligence for leaders who want outcomes that work in the real world.

What “Practical Intelligence” Means in Technology Leadership


Practical intelligence is the ability to interpret technology through the lens of human behaviour, organisational context and constraints. It’s not prediction or hype — it’s applied judgment. At Notitia, our directors bring this to every article, commentary and decision, because they’re directly involved in delivery, not talking about it from the sidelines.

Read on TechDay Australia 👉 “Discovery over technology drives effective software solutions”

Why Australian Organisations Need This Kind of Leadership

Technology fails when people aren’t considered. We see it across government, healthcare, education and complex operational environments:
great intentions, strong budgets, impressive tools, yet limited adoption.

Read on TechDay Australia 👉 “Foodbank Victoria wins global award for data-driven efficiency”

Read on GovTech Review 👉 "GHA Digital Transformation Scoops Award"

Why? Because the strategy didn’t match people’s needs, context, literacy or workflows. Practical intelligence bridges that gap. It turns technology from an idea into something real, usable and valuable.

Leaders are making decisions in increasingly confusing environments.

Read on TechDay Australia 👉 “Australian firms shift focus to data quality over AI excitement”

Directors who understand both the technical and human pressures make better calls on:

  • What to implement
  • What to avoid
  • What actually works
  • What’s simply noise
  • What to do first

This is the foundation of Notitia’s thought leadership.

Australian Leadership: Understanding Both Technology and People



How Notitia Approaches Leadership (Human First, Tech Second)


1. We translate complexity into clarity

Our philosophy is simple: If leaders can’t understand it, they can’t implement it.
Read on ARN 👉 “Qlik requires deeper understanding of strategy from its partners”

2. We focus on people, not platforms

Every technical decision is ultimately a human one.

  • How do users work today?
  • What’s their level of data literacy?
  • What risks are they managing?
  • What will actually be used?
  • What will fail because of culture or context?

This is why posts like Data Strategy 2025: A Guide for SMEs prioritise capability, maturity, and readiness over big-vision tech. And why Alex Avery’s technology strategy commentary focuses on human-centred design.

This approach has already delivered measurable impact, as seen in DEWR’s award-winning accessible employment platform, where people-centred design led to national recognition for meaningful, real-world outcomes.


A similar people-first approach underpinned the success of SNAICC’s award-winning data platform, which empowered community advocacy through clear, trustworthy and accessible insights.


3. We challenge assumptions that create risk

Much of Notitia’s thought leadership challenges industry habits that waste time, money and trust.

  • Looking Beyond the Magic Quadrant — explaining why context matters more than rankings.
  • Building a shared vocabulary for successful data projects — stopping miscommunication before it derails delivery.
  • Qlik x Notitia Meetup POVs — translating real-world product behaviour into practical lessons.

Our stance:
If something is unclear, misleading or overhyped, we’ll say so, openly.

4. We stay vendor-agnostic because leaders deserve unbiased thinking

Notitia doesn’t push a single stack.
We test everything.
We compare everything.
We recommend what works in your environment.

Read more about this here:

  • Qlik vs Power BI vs Databricks
  • Qlik Answers vs traditional BI
  • How Databricks fits into an analytics environment
  • Why Magic Quadrants shouldn’t dictate procurement

This independence is rare, and it’s one reason journalists consistently come to Notitia's Managing Director Alex Avert, and Notitia Director, Pierre du Preeze for commentary.

5. We remain hands-on, because the best opinions come from experience

Our directors design architectures, review pipelines, test AI features, refine governance models, and lead complex discovery across healthcare, government and FMCG.

That direct exposure shapes:

  • Alex Avery’s TechDay interviews
  • Pierre du Preez’s governance frameworks
  • All vendor commentary
  • All integration advice
  • All market POVs

This is not theoretical thought leadership. It’s lived experience, turned into guidance.

Notitia Director Insights, Market Analysis & Strategic Commentary

These articles reflect Notitia’s practical intelligence — clear, grounded perspectives written by directors who work across strategy, analytics, design, governance and delivery. Each piece helps leaders make better decisions, understand technology shifts, and navigate the real-world constraints of Australian organisations.

READ> Alex Avery on Technology Strategy

How Australian organisations can make technology decisions that align people, process and purpose — not just stack choices. Alex unpacks why clarity, discovery and practical constraints matter more than tools.

READ> Inside Scoop: How Australia Will Leverage Qlik Answers

A director-level POV on how semantic AI will change analytics workflows, what’s realistic for Australian teams, and early adoption patterns we expect to see.

READ> What Is Qlik Answers?

A plain-English explainer that cuts through hype. What it does, when it works, and what leaders need to know before enabling AI-driven BI.

READ > Enhancing Analytics with Qlik & Databricks Integration

A vendor-neutral breakdown of warehouse-driven analytics, architectural patterns and when Databricks makes sense for Australian organisations.

READ > How to Choose the Right Technology: Qlik, Power BI, Databricks

A practical guide to comparing platforms based on capability, cost, governance and organisational maturity — not marketing claims.

IN THE NEWS: Alex Avery Speaks to TechDay Australia


IN THE NEWS: Notitia Managing Director Alex Avery & Designer Carolina Pérez Dilsizian speak to TechDay Australia about human-centred design.

Alex explains why discovery must precede tooling, and why clarity about problems, personas and constraints produces better outcomes than rushing into builds.

READ > Looking Beyond the Magic Quadrant

Why procurement teams shouldn’t treat Gartner rankings as gospel — and how context, governance, skills and real-world use cases matter more in an Australian environment.

READ > Data Strategy 2025: A Guide for SMEs

A straightforward roadmap for smaller organisations to prioritise outcomes, avoid over-scoping, and build capability step-by-step.

READ > Building a Shared Vocabulary for Successful Data Projects

How miscommunication between teams causes risk, delays and technical debt — and practical steps to align language, expectations and responsibility.

Notitia's Data Quality Cake recipe